A cooperative of brand identity specialists, art directors, designers, illustrators, and strategic copywriters. We combine accumulated expertise with advanced techniques to create impactful, consistent, and memorable brands.
At the beginning of the Agroligadas movement, we were called to create its visual identity with the challenge of translating the female strength in agribusiness in a friendly, meaningful and timeless way. We developed a playful and quickly assimilated logo, capable of connecting different audiences. The communication was organized based on five main colors, creating a versatile and striking visual system. We also had the opportunity to develop the movement's first institutional website, which, even after being redone, fills us with pride for being the starting point of such a relevant initiative.
Soluagri, a reference in agricultural solutions in Brazil, approached us to renew its visual expression, expanding its graphic universe and correcting flaws in the logo and brand applicability. Our main challenge was to develop the visual identity for the Z-TOP line, creating label designs and structuring a launch campaign that included billboards, digital publications and brochures. Additionally, we sought innovative visual solutions to highlight products that aren't naturally photogenic for packshots, ensuring a more attractive presentation aligned with the brand's strength.
APMAX approached us with the goal of strengthening its market presence and updating its communication. Building on the existing identity, we expanded the brand's visual universe, corrected inconsistencies, and created a more solid foundation for its expression. We developed sales materials, link pages that facilitate representatives' contact with the public, as well as complete campaigns with brochures, billboards, videos for LED panels and other strategic pieces. Our work helped reposition APMAX in agribusiness, preparing the brand for the future with clearer, more efficient and visually impactful communication.
We were called to create the new visual identity for TraceCotton, Nuvem Agrotecnologia's cotton traceability system, before its official launch. We developed a modern brand that reflects the technology of the solution, using purple tones to break with agribusiness standards. We created illustrations of usage scenarios that were animated to facilitate understanding in ads and presentations. We also developed communication for webinars, the launch landing page and all materials for the 2024 Brazilian Cotton Congress, including the stand project and high-impact media campaigns.