After 14 years with the same brand in the market, Edificatto came to us with a significant challenge: to renew its visual identity without losing the strength of its established name. The old brand didn't offer many reusable elements, requiring meticulous reconstruction work. We created a new logo designed based on Fibonacci's golden proportions, reflecting the company's technical rigor and refined perspective. The red was revitalized, gaining more sophistication and reinforcing the business's seriousness. We also developed a complete institutional website with portfolio and case studies that translate Edificatto's trajectory and consistency in the sector.

At the beginning of the Agroligadas movement, we were called to create its visual identity with the challenge of translating the strength of women in agribusiness into a friendly, meaningful, and timeless brand. We developed a playful and quickly assimilated logo capable of connecting different audiences. The communication was organized based on five main colors, creating a versatile and striking visual system. We also had the opportunity to develop the movement's first institutional website, which, even after being redesigned, fills us with pride for being the starting point of such a relevant initiative.

Soluagri, a reference in agricultural solutions in Brazil, approached us to renew its visual expression, expanding its graphic universe and correcting flaws in the logo and brand applicability. Our main challenge was to develop the visual identity for the Z-TOP line, creating label designs and structuring a launch campaign that included billboards, digital publications, and brochures. Additionally, we sought innovative visual solutions to highlight products that are not naturally favorable for packshot photography, ensuring a more attractive presentation aligned with the brand's strength.

Aurum Lightshop was born within our studio, from the creation of the name to the complete development of the visual identity, catalogs, and website. The term "Lightshop" was strategically chosen to position the brand beyond a conventional lighting store, highlighting it as a boutique specialized in sophisticated lighting solutions. The minimalist logo carries refined symbolism, reflecting the concept of discreet luxury. In three years of work, Aurum has established itself in the Cuiabá market, offering curated pieces signed by renowned designers and personalized service, serving residential, commercial, and corporate projects.

Gaby first approached us after leaving the firm where she was a partner. We created the name, visual identity, and website for her first brand: ForLiving Architecture. Years later, with established operations and new goals, Gaby returned to reposition herself in the market. Focusing on a more premium audience and larger commercial projects, the brand now carries her name: Gaby Matos Architecture. The visual identity evolved - rosé gold gave way to a sober and contemporary green, and the logo gained more geometric shapes, aligned with the new moment. The visual universe was designed to convey elegance, solidity, and maturity. We also developed a new website, reinforcing her digital presence in this new phase.

We were called to create the new visual identity for TraceCotton, Nuvem Agrotecnologia's cotton traceability system, before its official launch. We developed a modern brand that reflects the technology of the solution, betting on purple to break with agribusiness standards. We created illustrations of usage scenarios, which were animated to facilitate understanding in ads and presentations. We also developed communication for webinars, the launch landing page, and all materials for the 2024 Brazilian Cotton Congress, including booth design and high-impact media campaigns.